Thursday, September 06, 2001

Suggestions for eCommerce Sites

A Stupid Idea Has Made Me Lots Of Money

A year and a half ago I thought, "why not sell Jackalopes on the Internet." Well, this stupid idea has made me a lot of money. When I started with my own domain name I got 2-5 hits a day. Well, now I'm getting thousands of hits.

Want to make money from your web site? Follow all or some of my 10 suggestions.

1) Don't try to compete with the big boys. Find your niche market. Find products or services that your competition doesn't have.

2) Advertise for free. Make sure you register with the top ten search engines. Do this yourself and don't be fooled by all the offers to register your site with 1600 search engines. What you will get is a lot of spam.

3) Test market. Try one or a few test marketing ideas to see how it works. Try it more than once. It might not work the first time.

4) Forget paying for banner ads. Web surfers are tuning out on banner ads. Text links get more traffic. I tried a free offer. They gave me 10,000 banner ads that usually cost $195 for one week. Guess what? I only got 25 hits. If you advertise with banner ads, do not pay for CPM, pay only for CPC. What is CPM and what is CPC? CPM means cost per M, which is the Roman numeral for 1000. That means that if the banner is viewed you pay! CPC means cost per click. Someone has to actually view your page for you to be billed for the click.

5) Run a contest and give away something. What to get a lot of new traffic to your site? Give something away. One contest alone brought thousands of visitors to my site. Many signed up for my email newsletter. Some signed up to win money on another site which brings be
money from their affiliate program.

6) Get your links. Find other sites that compliment but don't compete with your site and ask them to share a link with you.

7) Look into Webrings. Yahoo bought out Webring.org but this is still a good place to look. Search these rings and ask for the sites to link to you or join the ring.

8) Pay for Rank. I use GoTo. You can open an account for $25 and bid for placement on their search engine. They power many different search engines so your results are on many search engines. They have a search engine suggestion and bid tool so you can see how many searches
have been done the last month and how much you have to pay for your search word or phrase.

9) Get on AOL. Register with GoTo and be in the top three listings and you will come up on the top spots. AOL has over 20,000,000 clients. Miss this market and you lose.

10) Get on Google. The web page results page on Yahoo are from Google. Register with Google and your will be on Yahoo!

Follow these suggestions and I guarantee you will get results.

Thanks a lot and good luck.

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About The Author: Dr. Jack A. Lope http://www.jackalopejunction.com/
Jackalope Junction Wyoming Gift Shop Casper, Wyoming

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