Subject: Further down the same Silicon Daily page
http://www.siliconalleydaily.com/issues/sar04182001.html

Joining the parade of companies denying that they're Internet companies, broadband ASP On2.com (Amex: ONT) announced it would
change its name to "On2 Technologies, The Duck Corporation."

The company is returning to its roots as The Duck Corporation, while adding the techy-sounding (but not Internet-related) On2 Technologies moniker. The name change is subject to shareholder approval at the company's annual meeting in May.

On2 is the latest Alley tech company to flee the guilt-by-association of being called anything that smacks of the Internet. Back in the middle of last year, About.com never officially changed its name, but around June the company quietly began referring to itself as the more grown-up "About Inc." In April, Mail.com dropped the quite passé dot-com part and even the "Mail," changing its name to EasyLink Services, the name of a company it had recently acquired. Before it met its maker last week, Kozmo.com decided to jettison the dot-com part of its name the way John Mellencamp discarded "Cougar" in the mid-'80s. Yesterday, EarthWeb tired of that "Web" in its name, choosing instead to go by "Dice," which is the name of its IT jobs site, Dice.com. (Note: the dot-com didn't make the cut.)

In what may be the sign that we have officially arrived at the end of the era of slapping something Internet-related on every company name, Internet.com--double whammy--said it would change its name to INTMedia Group.