Cyber Law Journal: Invisible Publishing Sparks a Lawsuit
New York Times, June 29, 2001
http://www.nytimes.com/2001/06/29/technology/29CYBERLAW.html

We've had metajacking and pagejacking, and now here's a new one -- a case
involving allegations of copyjacking. Copyjacking? A new term I've made up
for taking HTML body copy from someone else's page and posting it to your
own in hopes of attaining higher search engine rankings. It involves the
EasyScopes.com horoscope site alleging that InternetHoroscopes, a Women.com
site, used text from EasyScopes to boost its rankings. By the way, the
"tricks" used by EasyScope as mentioned at the end of the article aren't
aimed at search engines but instead at potential copyjackers, the company
says. They include spelling errors to make it easier for EasyScopes to
track down unauthorized use of its material.